Senior marketing and communications leadership, without the overhead.

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My focus is your business growth

I partner with ambitious organisations to bring clarity to their communications, alignment to their brand, and momentum to their growth whilst acting as a senior marketing lead from strategy through execution. Available as a consultant, interim marketing lead, or strategic partner.

Brand Personality and Awareness

Brand Communications Strategy & Execution

From developing brand personality to creating and executing strategic communications plans, I ensure you stand out from the crowd.

I help organisations define and deliver communications that support real business objectives from demand generation and pipeline growth, to brand credibility and long-term positioning.

My approach is data-informed and commercially grounded, shaped by over a decade of working closely with sales, editorial, and leadership teams.

The result is clearer messaging, stronger engagement, and communications that actively support growth.

Partnerships and Brand Alignment

Brand Alignment & Strategic Partnerships

I believe in doing business by forming strong, ever-lasting partnerships. I work with organisations to ensure their brand is not only well-defined, but consistently and credibly represented internally, externally, and through the partnerships they choose.

Having worked across global B2B brands, events, and partnerships in the UK, US, and Canada, I understand how brand decisions play out in real commercial environments.

This work helps brands build trust, unlock opportunity, and show up with confidence in the right markets.

Events as Part of Marketing Strategy

Events & Experiences Marketing

I help organizations grow by treating events as products: defining audiences, shaping value propositions, and building go-to-market strategies that drive awareness, attendance, and revenue.

With senior leadership experience across global hospitality and international B2B events, I bring a product-marketing mindset to experiences: owning positioning, messaging, audience journeys, and performance alongside delivery.

The result is commercially focused experiences that don’t just look good. They build pipeline, strengthen brands, and create measurable impact.

GET IN TOUCH

My Approach

Commercially grounded

I start with your business goals.

Every recommendation is shaped by what will genuinely support growth, engagement, or revenue.

Collaborative by design

I work closely with internal teams and partners, aligning stakeholders around clear priorities, plans, and KPIs/OKRs.

Thoughtful execution

Good strategy only matters if it’s delivered well.

I bring structure, clarity, and momentum to ensure ideas translate into action.

Unshakeably reliable

I’m candid, considered, and deeply invested in outcomes. I will tell you what’s working, what isn’t, and what needs to change, and I’ll stay close to make sure it does.

Hi, I’m Val.

As a brand-obsessed and sales-driven marketing director, I specialize (or specialise, depending on where you are reading from) in crafting and executing innovative strategies that set brands apart and drive growth.

With a knack for developing ingenious solutions that resonate with target audiences, I blend creativity with strategic insight to deliver impactful results.

My reliable, self-motivated approach is complemented by a strong belief in the power of strategic partnerships to unlock new opportunities.

Passionate about transforming challenges into successes, I bring a results-focused mindset and a relentless drive to exceed sales goals and elevate brand presence.

I am connected with animals and nature.
My dogs are my partners.

Brands I’ve had pleasure to work with

Client testimonials that mean the world to me.

  • "Val’s experience and her candid approach to marketing planning and execution have been invaluable and I am so grateful for the opportunity to work with a freelancer of Val’s calibre"

    Louisa Hunter

  • “Val simply listens to you and gets to work on your vision, and is always incredibly reliable”

    Wesley Mendy

  • “Val’s incredibly hard-working attitude and positive approach makes her a great asset to any team. Her delivery against objectives is done to a very high standard.”

    Rhian Billington

  • “During the time we worked together, Val has always been a good team player. Some of the qualities which make her a great asset are: ambition, solution and completion driven, creativity, client and partners relationship builder, great communication, presentation skills and professionalism.”

    Sabina Medina

Let’s Make Your Brand Bloom!

We look forward to hearing from you. Tell us about your vision for your existing business or your wildest dreams about one that you are about to set up.