The challenge

High-growth B2B organisations working with agencies often struggle with misalignment: strategy lives in one place, execution in another, and commercial goals get diluted along the way. Teams need senior marketing leadership that can bridge agency thinking with in-house realities.

The approach

As Founder of MayBloom, I have worked in close partnership with Tembo Creates, acting as an embedded marketing director, abd providing strategic direction while staying hands-on with execution.

This work typically includes:

• Repositioning brands through refreshed value propositions, messaging, and content strategy

• Developing go-to-market and communications strategies aligned to revenue targets

• Designing and delivering multi-channel demand generation campaigns

• Aligning marketing, sales, and editorial teams around shared KPIs

• Supporting agencies with clear briefs, feedback, and commercial context

The impact

• Increased marketing-qualified leads by up to 30% through segmented, data-informed campaigns

• Improved conversion across the funnel by aligning communications to sales objectives

• Grew digital and in-person event attendance by 20%

• Strengthened brand presence through strategic partnerships and media relationships

• Enabled smoother collaboration between agencies and internal stakeholders, improving delivery and accountability

Why this matters

This model works particularly well for organisations that need senior-level thinking without building large in-house teams, and for agencies looking for a trusted partner who understands both strategy and delivery.