The Challenge
The Sustainable Events Show started as a concept—an idea to bring together event professionals and suppliers committed to sustainability. When I joined the project, all that existed was a single image and a vision. The challenge was to build a full brand identity and digital presence that reflected credibility, optimism, and action—turning that vision into a recognisable, thriving brand.
The Approach
I began by developing a creative direction rooted in the event’s core values: sustainability, innovation, and collaboration. From there, I designed the brand identity and mapped out the website structure to communicate both purpose and personality.
The website was designed to tell a story, not just provide information. Each section flowed naturally—from “What is the event” and “Who’s behind it” to “Exhibitor opportunities”. Visual storytelling was central: clear navigation, strong messaging, and meaningful content hierarchy guided visitors through the event’s mission.
I also implemented interactive features such as clickable exhibitor logos and an integrated registration pathway, ensuring both usability and engagement. The site became the cornerstone of the event’s marketing, giving stakeholders, partners, and exhibitors a place to connect and contribute.
The Results
While the website metrics are not publicly available, the event’s continued success speaks volumes: now celebrating its fifth year, The Sustainable Events Show has established itself as a leading platform for change-makers in the events industry.
The cohesive brand identity and digital storytelling built during its early stages laid the foundation for its growth and credibility. The project demonstrated the power of a clear narrative, authentic design, and a digital presence that inspires both participation and purpose.
The Takeaway
Strong branding isn’t just visual—it’s emotional. By shaping a story-led identity and intuitive digital experience, I helped transform an idea into a trusted and growing movement for sustainability in events.
